Diesel’s glory days

In 2011 Diesel is supposedly an island that is, quote ‘The least fucked country in the world’, but back in 2003 their mantra was ‘we WORK HARD’. And work hard they did. They worked hard to produce a brilliant calendar that mocked the mundane tasks that fill up our every day, and then placed another level of ‘mock’ upon them because, of course, no-one looks as amazing as models doing mundane tasks.

Shot in black and white, the Diesel promo seems anything but, thus making it the perfect selling tool. Some words of advice for the brand; forget about Diesel Island (the tribe has spoken) and make another calendar. 

Photography by Finlay MacKay

Photo- Graph

Cameras of yore not only looked amazing, they also served the vital purpose of discriminating between those with training and a talent for photography, and those whose ability was the downloading of the Hipstermatic app. Considering I took these photographs on a digital camera have I just named and shamed myself in the second category?!?

Asahi Pentax- amazing shots, amazing looking!